How To Choose Brand Colors For Your Dallas Design

Your brand identity is a foundational piece when building your company. Many aspects go into developing your brand identity, from solidifying your brand to the Dallas design and more. All these elements work together to communicate your brand to your audience, and each piece should be carefully considered to ensure you deliver a positive message.

Your brand colors are crucial to building your brand identity and message. Colors can elicit an emotional response, and people are more likely to stick with a brand based on how it makes them feel. This makes your color selection all the more important when working with a web designer Dallas. When choosing your brand colors, there are some key details you should keep in mind.

Choosing Your Brand Colors

What Is Your Brand?

Your brand is the core of who you are as a business, including your values, mission, and goals. This will lead you to discover your brand personality or how you want your audience to perceive you. Your brand personality has to coincide with what you’re trying to communicate. For example, if you are a massage therapist trying to communicate the importance of relaxation, you shouldn’t consider a loud and bold personality with bright colors and graphics.

Consider Color Associations

Colors have different meanings to different people and can significantly impact how your audience perceives your brand. When working with your web designer Dallas, it is vital to do research on color associations with your audience. For example, black in some cultures means sophistication, modernity, or power. However, in other cultures, the color black symbolizes evil and death.

Ensure Colors Are Harmonious

A harmonious color palette is essential to grabbing the attention of your audience. Three types of color combinations tend to work best in your Dallas design:

● Complementary colors — colors that are opposite of each other on the color wheel, such as blue and orange. As opposites, these colors bring out the best in one another.

● Analogous colors — two or more colors next to each other on the color wheel, such as orange and yellow. These colors often share similar emotional meanings.

● Triadic colors — three equally spaced colors on the color wheel, such as purple, green, and orange.

Choose Primary And Secondary Colors

Once you select your color, make sure to determine which colors will be your primary colors and which will be secondary. Primary colors are bolder, reflecting your brand’s most dominant personality traits. Your secondary colors should be harmonious with your primary

colors, serving as attention-avoiding accents that can make your Dallas design more flexible across different brand materials.

Work With A Professional Web Designer Dallas

Developing your brand colors can be trickier than it seems. Working with a professional in design can ensure your color palette is beautiful and representative of your brand. At myheartcreative, we have a team of designers that would love to work with you. Contact us today to start a project. We can’t wait to create with you.